Voters Prioritize Insurance Company Accountability in Health Care Reform

AMERICA’S NEW MAJORITY PROJECT

Voters prioritize reforms targeting insurance companies — especially proposals that curb insurer steering, guarantee savings flow directly to patients, and increase upfront transparency on total and out-of-pocket costs. Reflecting these priorities, among four center-right positioning statements tested, the message emphasizing insurance company and middleman accountability performed best.

Most voters also believe vertical integration in health care — particularly insurer ownership of providers — raises patient costs.

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